Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

Aerie's New Men's Campaign Made a Massive Mistake

Aerie's Male Body Positive Campaign Was Cruel April Fools' Parody — and Twitter's Pissed

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

Male Body Positivity Was an April Fools' Joke

Retrospect—April Fools' cheers and jeers: who won this year's campaigns?

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

Aerie debuts body-positive campaign for men's underwear featuring 4 'real' guys

I know it's old news, but thank you to Aerie for not using size 00 super photoshopped models. : r/pics

American Eagle thinks male body image is a joke

Retrospect—April Fools' cheers and jeers: who won this year's campaigns?

Aerie is a standout with body positive ads and real models

Aerie's Male Body-Positivity Ads Were an April Fools Joke