Adidas finally sells Reebok for $2.5 billion

After months of going back and forth, Authentic Brands Group has bought the struggling brand off Adidas in a whopping deal.

Adidas sells Reebok to Authentic Brands in $2.5 billion deal - The Boston Globe

Adidas Agrees to Sell Reebok to Authentic Brands - WSJ

Adidas Sells Reebok To New Owners For $2.5B

Adidas Plans More Yeezy Sales After €1 Billion Currency Hit - BNN Bloomberg

Adidas is selling Reebok to focus on its own brand

It's Not All about the Shoes

Adidas sells Reebok to US firm Authentic Brands Group in $2.5 billion deal

Adidas Sells Boston-Based Reebok To Authentic Brands Group

Adidas Sells Reebok to Authentic Brands in $2.5 Billion Deal

adidas Sells Reebok for $2.5 Bill